Microsoft blogs

If you're really into blogs, you probably read Robert Scoble's. Robert is a technical evangelist at Microsoft, and one of his chief tools is his widely-read blog, where he gets to express his personal feelings about stuff going on at his company. When I worked at MSFT in the Mac group starting in 1996, part of my job was to point out that the company had hired a bunch of long-time Mac folks and was doing excellent Mac software. I wish there had been blogs then -- a blog would have been an incredible tool for getting the word out.

There are dozens of Microsoft employees blogging: see an official list here and an unofficial collection here. Apple employees blog, too, but more discreetly, and never about work. I think that fits with Apple's strategy of controlling its news and public relations.